新媒体外文翻译文献.pdf

新媒体外文翻译文献 新媒体外文翻译文献 文献信息： 文献标题：The effect of newmedia on consumer media usage: An empirical study in South Korea （新媒体对消费者媒体使用的影响：韩国的实证研究） 国外作者： ongRoul Woo，Jae Young Choi ，Jungwoo Shin ，Jongsu Lee 文献出处： 《Technological Forecasting and Social Change 》 ,2014,89(1):3-11 字数统计： 英文 2191 单词， 12445 字符；中文 4024 汉字 外文文献： The effect of new media on consumer media usage: An empirical study in South Korea Abstract The advent and proliferation of the Internet (a form of new media) have heavily influenced consumers' media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is expected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers' media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea. We modeled consumers' media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers' media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and new media differ in terms of sociodemographic variables. Moreover, the analyses revealed that whereas the advent of the Internet has negatively influenced consumers' use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result, the advent of mobile media increased the use of television, 新媒体外文翻译文献 but decreased use of other forms of old media. Keywords: New media; Media usage behavior; Preference