广告文本中的会话含义研究-英语语言文学专业论文.docxVIP

Con Contents 哈尔滨师范大学硕士学位论文 哈尔滨师范大学硕士学位论文 万方数据 万方数据 万方数据 万方数据 Contents HYPERLINK \l _bookmark0 摘 要 I HYPERLINK \l _bookmark1 Abstract III HYPERLINK \l _bookmark2 Chapter One Introduction 1 HYPERLINK \l _bookmark3 Objective of the Research 1 HYPERLINK \l _bookmark4 Scope of the Research 3 HYPERLINK \l _bookmark5 Significance of the Research 3 HYPERLINK \l _bookmark6 Chapter Two Literature Review 5 HYPERLINK \l _bookmark7 RelatedResearch on Advertising Discourse at Home and Abroad 5 HYPERLINK \l _bookmark8 The Approach to Semiotics 5 HYPERLINK \l _bookmark9 The Approach to Pragmatics 6 HYPERLINK \l _bookmark10 The Approach to Discourse 7 HYPERLINK \l _bookmark11 RelatedResearch on Conversational Implicature at Home and Abroad 8 HYPERLINK \l _bookmark12 Conventional Implicature 8 HYPERLINK \l _bookmark13 The Gricean Theory ofConversational Implicature 10 HYPERLINK \l _bookmark14 The Cooperative Principle 13 HYPERLINK \l _bookmark15 Violation of the Maxims 17 HYPERLINK \l _bookmark16 Chapter Three Conversational Implicature and Advertising Discourses 19 HYPERLINK \l _bookmark17 The Introduction of Advertising Discourses 19 HYPERLINK \l _bookmark18 Definition of Advertising Discourses 20 HYPERLINK \l _bookmark19 Classifications of Advertising Discourses 21 HYPERLINK \l _bookmark20 FunctionsofAdvertising Discourses 22 HYPERLINK \l _bookmark21 The Stylistic Features of Advertising Discourses 24 HYPERLINK \l _bookmark22 Stylistic Features at Graphological Level 25 Punctuation of the Advertisement Text……………………… … 25 Shape of the Advertisement Text………………………………. .26 Typography of the Advertisement Text…………………………..27 HYPERLINK \l _bookmark23 3.2.2 Stylistic Features at Lexical Level 27 The Use of Simple Words………………………………………28 I The Use of Nounce Words……………………………………...29 The Use of Borrowed Words…………………………………... 30 HYPERLINK \l _bookmark24 3.2.3 Stylistic Features at Syntactical Level 31 Sentences Type………………………………………………… 31 Tense………………………………