电子商务Unit11课件.ppt

Unit Eleven Unit Eleven About questions Questions : word explanation Language points Expressions Question 1 What will occur to you when we talk about packing? Question 2 Is packing one of the important parts that both the seller and the buyer will talk about in business negotiation? Why is it important? Firstly, only packed goods can enter into circulation field; secondly, nice packing will help promote the sales of goods; thirdly, reasonable packing can save freight cost; fourthly, strong packing can protect goods from being damaged. It has been estimated taht as much as 70% of all cargo loss could be prevened by proper packaging and marking. Export goods may travel a long distance before they arrive at the destination. Therefore packing for export should be strong enough to withstand rough handling and sea transportation. Question 3 What do we call those goods that are easy to break? fragile goods Question 4 If the weight of some goods is the total weight including its container or wrapping, what do we call it? Gross weight If excluding its container or wrapping? Net weight Question 5 Usually how can we reinforce cartons and protect goods from dampness? We can reinforce cartons with plastic straps or iron straps from outside, and use waterproof paper inside each carton. Question 6 Do you think a unique design of packing will help promote the sales of goods? How? A unique design of packing will make your goods stand out from other similar goods and appeal to customers. Question 7 What kind of packing is it if no name of country or trade mark is to appear on the outside container? Neutral packing Why do we sometimes use neutral packing? To break through trade protectionism or discrimination in some areas and countries. Question 8 Generally speaking, there are two kinds of packing. What are they? 1. marketing packing (small packing, inner packing, sales packing) 2. transport packing (large packing, outer packing) Notes 1. And a packing that catc