德化陶瓷产业发展战略研究-战略管理专业论文.docx

I I 摘要 摘要 陶瓷在我国有着渊源流传的历史，是我国的传统优势产业。改革开放以来， 中国陶瓷产业得到了快速发展，取得了令人瞩目的成绩，产品质量、设计能力、 装备水平都有了很大的提高，相关配套环节也日趋成熟和完善。作为世界陶瓷 生产大国，中国陶瓷的年产量位居世界第一。陶瓷产业作为与人民生活息息相 关的产业，现已受到我国相关部门的关注。 德化县位于福建中部地区，是我国乃至世界久负盛名的陶瓷生产地区，经 过近几十年的发展，德化陶瓷产业的发展已经形成一定的规模，产业的整体竞 争力不断提升，现已成为中国最大的工艺陶瓷生产制造和出口基地。但是，总 体观之，德化陶瓷产业的发展主要依赖于低价竞争和数量扩张，处于较低水平 的粗放型发展，在发展过程中存在产业集中度低、产品结构不合理、产业组织 化程度低等问题，随着国内外市场化竞争的加剧，德化陶瓷产业面临巨大的挑 战。德化陶瓷产业面对新的市场竞争和经济环境，如何迎接挑战、抓住机遇、 扬长避短，不仅是政府相关部门应当的关注问题，更是陶瓷企业应当深思的问 题。文章认为，只有制定出具有前瞻性和全局性的产业发展战略，提高德化陶 瓷产业竞争力，将资源优势转化为产业优势与经济优势，才能促使德化陶瓷产 业的持续性发展。 论文在陶瓷产业发展相关文献综述以及产业发展战略理论介绍的基础上， 首先对德化陶瓷竞争环境进行了深入地分析；接着，论文对德化县陶瓷产业发 展的现状和存在的问题进行了深入的分析；再次，论文分析了德化陶瓷产业发 展的既有战略，并在此基础上确定了德化县陶瓷产业今后发展的战略目标与思 路；最后，论文以上述的分析为现实基础，探讨了德化县陶瓷产业发展战略调 整与实施。这对德化陶瓷产业的发展具有重要的现实指导意义，同时也为其他 地区陶瓷产业发展提供借鉴。 关键词：陶瓷产业 战略分析 战略调整 战略实施 II II 华侨大学硕士学位论文 PAGE PAGE VI Abstract Abstract Ceramics has a history of inheritance in our country, which is a traditional superior industry in China. Since the reform and opening up, Chinese ceramic industry has been rapid development, and has made remarkable progress. The product quality, design capacity, and equipment level have been greatly improved. The supporting sectors are becoming increasingly mature and perfect. As the world's ceramic production country, Chinese ceramic production ranked first in the world. The ceramic industry as an industry which is closely related to people's lives is attracting the attention of relevant departments in our country. Dehua county which is located in the centre of Fujian, is a famous ceramic production area in China even all over the world. After decades of development, Dehua ceramic industry development has formed a certain scale, the overall competitiveness of the industry has improved. Now, it has become the China's largest art ceramic manufacturing and export base. Overall, the development of Dehua ceramic industry mainly depends on the number of low price competition and expansion, low level of extensive development. And it has the problems of the low ind