幻灯片1 - 瑞丽女性网——最大的都市女性网络化生存门户，伴随女性生活每一天.ppt

北京博达新大陆广告有限公司独家代理《瑞丽》系列杂志广告 首席执行官 赵济清 副总经理 刘丹晖 广告总监 田恩平 电话：（010718 传真：（010779 地址：北京市建国门内大街22 号华夏大厦10 层 邮编：100005 上海办公室 电话：（021传真：（021地址：上海市卢湾区西藏南路218 号永银大厦1008 室 邮编：200021 广州办公室 电话：（020传真：（020地址：广州市先烈中路76 号中侨大厦17 楼H 单元 邮编：510095 香港办公室 电话：（00852传真：（00852地址：香港中环花园道33 号圣约翰大厦14 楼 BODA New Continent BODA New Continent The Exclusive Advertising Agency of Rayli Magazines CEO Zhao Jiqing Vice General Manager Liu Danhui Advertising Director Tian Enping TEL: (010)718 FAX: (010)779 ADD: 10/F, Huaxia Building,22 Jianguomennei Avenue, Beijing 100005 Shanghai Office TEL: (021)FAX: (021)ADD: Rm 1008, Yongyin Building, 218 Xizangnan Rd, Luwan District, Shanghai 200021 Guangzhou Office TEL: (020)FAX: (020)ADD: Entrance H, 17/F, Zhongqiao Building, 76 Xianliezhong Rd, Guangzhou 510095 Hongkong Office TEL: (00852)FAX: (00852)ADD: 14/F, St.Johns Building, 33 Garden Road, Central, Hongkong 用户分析 我们的用户 性别：男女比例约为1：9 平均月收入：超过3000元的会员占所有会员的45% 23~35岁的主要消费群体在会员中占比例为76% 文化程度：大学以上教育程度的占比例达到78% READERSHIP Our Readers Gender: Male/Female=1 / 9 Average Monthly Earnings (RMB): 45% of the members have an income over RMB 3000 Age: 76% of them are between 23 and 35 Education: 78% of them have a bachelors degree and above 用户分析 招商银行瑞丽联名卡用户分析 性别：男女比例约为3：7 月消费情况：瑞丽会员月刷卡消费金额超过1000元的占35% 年龄：23~35岁的主要消费群体在会员中占比为76% Rayli Co-Branded Card Gender: male/female=3 / 7 Monthly Consumption: 35% of the members’ monthly card consumption exceeds RMB 1000 Age: 76% of the consumers are between 23 and 35 READERSHIP 用户分析 消费方式：瑞丽会员的消费集中在百货公司、超市等现代商业场所 金额单位：千元 ■ 2006 年9 月瑞丽联名信用卡会员共消费三亿九千万元人民币，市场潜力巨大 ■ 瑞丽会员月均刷卡消费金额为2140 元，有很强的购买能力 READERSHIP Consuming Style: Consuming Mainly in Department Store, Supermarket and so on Unit: RMB 1000 ■ By Sep. 2006, Rayli Co-Branded Credit Card holders have consumed spent 240 million yuan, which with great marketing poten