书评The persuasive power of metaphor.pdf

Politicians and Rhetoric. The Persuasive Power of Metaphor Lexis - E-Journal in English Lexicology http://lexis.univ-lyon3.fr Politicians and Rhetoric. The Persuasive Power of Metaphor - Recensions / Book reviews - Recensions / Book reviews - Denis Jamet Publication le Thursday 26 March 2009 Modification le Friday 27 March 2009 Fichier PDF créé le Sunday 10 April 2011 Lexis - E-Journal in English Lexicology Page 1/5 Politicians and Rhetoric. The Persuasive Power of Metaphor Politicians and Rhetoric. The Persuasive Power of Metaphor Jonathan Charteris-Black Palgrave MacMillan (Basingstoke) 2006 ISBN : 978-0-230-01981-2 Price: £19.99 - 256 pages Jonathan Charteris-Black analyzes the metaphors of politicians throughout this book, but he is also capable of coining memorable expressions himself. As he states in his final chapter, Metaphor to a politician is what sex appeal is to an individual: a covert way of sending out messages of desirability (p. 198). This analogy implies that politicians who use metaphor effectively can lure supporters to their side, while those who cannot probably will not survive for long in the competitive arena of modern politics. As this book demonstrates, however, modern political discourse is thoroughly permeated with metaphor. Indeed, few politicians seem capable of making important speeches without using metaphors to try to achieve their political goals. Of this books eight chapters, the six main ones are case studies analyzing the rhetoric of thr