双创中投资决策信息需求的统计分析与启示.PDF

中国科技资源导刊 ISSN 1674-1544 CHINA SCIENCE TECHNOLOGY RESOURCES REVIEW 2017 年7 月 第49 卷第4 期　25-30, 44 ISSN 1674-1544 Vol.49 No.4 25-30, 44, July 2017 “双创”中投资决策信息需求的统计分析与启示 1 1 2 2 1 焦一丹等 刘 娅 成卓兰 师兵范 望俊成 （1. 中国科学技术信息研究所，北京 100038 ；2. 中国人民大学，北京 100872 ） 摘要：以央视《创业英雄汇》节目的233 个创业项目为研究对象，设计指标体系并结合案例分析法对投资人的信息 需求进行分析。分析结果表明：目前投资人对农林牧渔业更加关注项目规划信息，对轻工食品业更加关注产品组合以 及供应商方面的信息，对信息产业更加关注技术环境信息，对服务业更加关注竞争格局的信息。最后在此分析的基础 上提出3 点建议。 关键词：投资者；投资决策；信息需求；信息需求指标体系；案例研究；双创；创业项目分析；《创业英雄汇》节目 中图分类号：G352 文献标识码：A DOI ：10.3772/j.issn.1674-1544.2017.04.005 Research on the Demand of Investment Decision Information in “Public Entrepreneurship and Innovation” 1 1 2 2 1 JIAO Yidan , LIU Ya , CHENG Zhuolan , SHI Bingfan , WANG Juncheng （1.Institute of Scientific and Technical Information of China, Beijing 10038; 2.Renmin University of China, Beijing 100872 ） Abstract: In order to further understand the information needs of investors in the “Public Entrepreneurship and Innovation” environment, this paper uses the 233 cases of CCTV “We Are the Hero” as the research object, designs the indicators and analyzes the information needs of the investors, The study found that: the current investors on agriculture, forestry, animal husbandry and fishery is more concerned about the project planning information, the light industry is more concerned about the product mix and supplier information, the information industry is more concerned about the technical environment information, and the service industry is more concerned about the competitive landscape Information, and in the study found on the basis of a certain inspiration. Keywords: investors, investment decision, information demands, information demands index system, case study, pub