消费者行为学重点之英汉对照.docVIP

课程 消费者行为学（双语）对照 1.The theory of Maslows hierarchy of needs physiological needs esteem needs Society needs self-realization needs 2.The driving force within individuals that impels them to action. Satisfy Needs Motivation action 3.a specific goal; substitute goal 4.Personality and self the inner Psychological characteristics that both determine and reflect how a person responds to his or her environment. self-image or perception of self, are very closely associated with personality 5. id, superego, and Ego The id was conceptualized as a warehouse of primitive and impulsive drives---basic physiological needs such as thirst, hunger, and sex----for which individual seeks immediate satisfaction without concern for the specific means of satisfaction. The superego is conceptualized as the individual’s internal expression of society’s moral and ethical codes of conduct. The ego is the individual’s conscious control. It functions as an internal monitor that attempts to balance the impulsive demands of the id and the sociocultural constraints of the superego. 6. The bipolarity of Emotion strong and weak positive and negative tension and easiness 7. bias of social perception first effect（近因效应Recency effect（近因效应） halo effect（晕轮效应Mental set（心理定势）、刻板印象、投射效应、期望效应等 8. The characteristic of consumer attitudes Stability稳定性 习得性 object Implicit内隐性 Variability可变性. type of Customer loyalty includes cognitive loyalty认知性忠诚 affectiveemotion) loyalty情感性忠诚 intentional loyalty意向性忠诚 behavioral loyalty. components of Consumer loyalty includes consciousness composition (attitude) behavioral components (behavior) 11. The basic reason for the formation of consumer loyalty completely satisfactory the product quality service price brand image 12. The core of the brand should be instead of , because the use value of the product and interest would change constantly, with strong effectiveness. Brand loyalty Product loyalty 13.The major premise of this theory is that consumers are more