果蔬类农产品供应链简化分析_以苏果超市为例_陆华良.pdfVIP

， （ ）： 天津农业科学 Tianjin Agricultural Sciences 2013 19 8 37-43 农业经济与信息技术 果蔬类农产品供应链简化分析———以苏果超市为例 陆华良，王冬琴 （南京财经大学工商管理学院，江苏南京210046） 摘 要：果蔬类农产品具有易腐性、季节性的特点，其质量安全受流通环节影响较大。简化果蔬类农产品供应链不仅有利于节 约流通费用而且有利于保证其质量。以苏果超市为例，分析其生鲜农产品供应链，并且利用Hoole 简化供应链的方法对苏果超 市果蔬类农产品的供应模式进行了对比。指出苏果超市果蔬类农产品供应链存在的优势与不足。最后，从质量安全的角度出 发，提出我国农产品供应链简化的路径。 关键词：农产品供应链；农产品质量；苏果超市 中图分类号：F304.3 文献标识码：A DOI 编码：10.3969/j.issn.1006－6500.2013.08.010 Study on Simplification of the Fruit and Vegetable Supply Chains of Suguo Supermarket——— Based on Hoole ’s Approach LU Hua-liang, WANG Dong-qin （School of Business Administration, Nanjing University of Finance and Economics, Nanjing, Jiangsu 210046, China） Abstract: Quality safety of agricultural products has become an issue of today ’s concern. Due to the feature of perishable, seasonal, quality of relatively low value and other characters, the circulation has a greater impact on quality safety of vegetable and fruit. Simplify the supply chain of vegetable and fruit not only has the benefit of saving the costs of circulation but also has the benefit to improve the quality of agricultural products. In this paper, Hoole ’s five ways to simplify the supply chain to analysis Suguo Supermarket ’s agri -food supply chain was used. On this base the advantages and disadvantages of Suguo ’s supply chain was analyed. On the last of this paper, from the point of quality and safety some recommendations on the Suguo supermarket ’s fruit and vegetable supply mode and then simplify our agri-food supply chain was given. Key words: agri-food supply chain; agri-food quality; Suguo supermarket 我国是农业大国，水果和蔬菜的生产在国内 但是，由于我国果蔬产业基础薄弱，农民组织 仅次于粮食生产，成为生产总值占第二、三位的农 化程度低，果蔬采收和流通设施落后，农产品流通 村经济支柱产业。截止到2008 年底，我国蔬菜的 渠道较长且复杂，因此造成果蔬采摘之后流通周 2 种植面积达到 0.18 亿 hm ，占世界种植面积的 期长、物流成本高