专业学位硕士研究生英语教程Unit-11词汇及课后答案.docxVIP

专业学位硕士研究生英语教程Unit-11词汇及课后答案 Unit 11 Vocabulary1. innovation (n): the introduction of new ideas, methods, or things- As an artist, she is always looking for innovation in her work.2. entrepreneurship (n): the process of starting a business or organization- He studied entrepreneurship in college and went on to start his own successful company.3. brainstorming (n): a technique used to generate creative ideas by encouraging participants to share their ideas freely and without judgment- The team had a brainstorming session to come up with new product ideas.4. prototype (n): a preliminary model or version of a product- They built a prototype of the new car to test its performance.5. consumer (n): a person who purchases goods or services for personal use- The company conducted a survey to better understand the needs and preferences of their target consumers.6. market research (n): the gathering and analysis of information about consumers' preferences and buying habits- They conducted extensive market research before launching their new product.7. branding (n): the process of creating a unique image and identity for a product or company- The company invested heavily in branding to differentiate themselves from their competitors.8. target audience (n): a specific group of consumers that a product or advertisement is aimed at- The advertisement was designed to appeal to a younger target audience.9. promotion (n): activities aimed at increasing awareness and sales of a product or service- They launched a promotional campaign to attract more customers.10. advertising (n): the act of promoting a product or service through paid announcements or promotions- The company spent a large portion of their budget on advertising to reach a wider audience.Unit 11 Comprehension Questions1. What is the definition of innovation?- The definition of innovation is the introduction of new ideas, methods, or things.2. What is entrepreneurship?- Entrepreneurshi