奥克斯集团的网络营销策略研究.pdfVIP

Research on the Network Marketing Strategy of Oxfam Group Abstract After years of vigorous development, china's network marketing has been absorbing experience and improving, which has a great influence on the current sales channels. With the advent of 5g era, the rapid development of the Internet field, people's life has become more convenient. Shopping habits have gradually changed. The traditional marketing used by enterprises can not meet the needs of the current market. Therefore, in order to survive, modern enterprises begin to use network marketing. From the current situation, the domestic and foreign market competition is very fierce, which also brings some challenges and pressure to the air conditioning industry. There are two reasons for this article to study the marketing strategy of Oakes. One is to know more about the situation of china's air-conditioning market environment, which understand the advantages and disadvantages of oaks at this stage, analyze the threats faced by the enterprise while developing, and provide a full range of long-term development for oaks Suggestion. Secondly, this paper makes a deep analysis of the market situation of those group and draws a conclusion, using modern marketing theoretical knowledge, to create a perfect marketing system for the company, and to put forward constructive suggestions for the development of the air conditioning industry as far as possible. Key words ： Air conditioning market; marketing strategy; network marketing II 目 录 内容摘要I Abstract II 一、 绪 论1 （一） 研究的背景1 （二） 研究的意义和目的1 （三） 国内外研究现状2 1. 国外研究现状2 2. 国内研究现状2 （四） 研究思路与研究方法3 1. 研究思路3 2. 研究方法3 二、 网络营销相关理论3 （一） 传统营销理论4 1. 整合营销4 2