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;Overview of Chapter 10;What Is the Purpose of Service Environments?;Purpose of Service Environments;Comparison of Hotel Lobbies (Fig 10.1);Physical surroundings help shape appropriate feelings and reactions in customers and employees For example: Disneyland, Denmark’s Legoland Servicescapes form a core part of the value proposition For example: Club Med, Las Vegas, Florida-based Muvico Las Vegas: Repositioned itself to a somewhat more wholesome fun resort, visually striking entertainment center Florida-based Muvico: Builds extravagant movie theatres and offers plush amenities. “What sets you apart is how you package it..” (Muvico’s CEO, Hamid Hashemi) The power of servicescapes is being discovered ;Understanding Consumer Responses to Service Environments;;Insights from Mehrabian-Russell Stimulus-Response Model;The Russell Model of AffectFig 10.3;Insights from Russell Model of Affect;Drivers of Affect;Behavioral Consequence of Affect ;;An Integrative Framework: Bitner’s Servicescape Model (2);Dimensions of the Service Environment;Main Dimensions in Servicescape Model;Impact of Ambient Conditions; Impact of Music;Impact of Music on Restaurant Diners ;Impact of Scent;Effects of Scents on Perceptions of Store Environments (1);Effects of Scents on Perceptions of Store Environments (2);Aromatherapy: Effects of Selected Fragrances on People (Table 10.2);Impact of Color;Common Associations and Human Responses to Colors (Table 10.3);Impact of Signs, Symbols, and Artifacts;Signs Teach and Reinforce Behavioral Rules in Service Settings (Fig 10.7);People Are Part of theService Environment (Fig 10.8) ;Putting It All Together;Selection of Environmental Design Elements;Tools to Guide Servicescape Design;Summary of Chapter 10: Crafting the Service Environment (1);Summary of Chapter 10: Crafting the Service Environment (2);1、有时候读书是一种巧妙地避开思考的方法。六月-20六月-20Saturday, June 06, 2020 2、阅读一切好书如同和过去最杰出的人谈话。22:49:4622:49:4622:496/6/2020 10:49:46 PM 3、越是没有本领的就越加自命不凡。六月