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MARKETING STRATEGIES FOR
PROFITABLE GROWTH—CHINA
PROGRAM OVERVIEW
To succeed in China’s rapidly evolving marketplace, companies need sustainable marketing strategies and innovative
ways to build and nurture long-term customer relationships. Marketing Strategies for Profi table Growth—China
focuses on helping executives develop their businesses in China. It aims to introduce executives from various
backgrounds to develop a broader view of marketing strategy and tactics, align the organization to promote and
support growth initiatives, and develop an integrated customer relationship process. You will gain strategic insight
into how companies are utilizing product-marketing focused strategies and winning through building a customer-
centric culture. This program is offered in partnership with the School of Management, Fudan University, and takes
place at the Harvard Center Shanghai.
1
1
LANGUAGE
To ensure the most comprehensive learning
experience, this program is taught in both English
and Chinese with translation. Participants will
preselect either Chinese
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