电信拿到移动牌照后的市场策略分析.doc

电信拿到移动牌照后的市场策略分析 Getting closer and closer to 3 g lice rising program, with the aid of 3 g licenses, China telecom industry is also facing a major shake-up in the restructuring, the struggle in mobile instead of curing the dark telecom, urgently looking forward to the dawn after the dark, so, telecom after get mobile licences, what are the adv a ntages and disadvantages? What kind of marketing strategy will it take? I. telecom market environment analysis Today，s telecom market, telecom is separated from mobile displays the enormous energy, eat the mouthful half of China's mobile market, while China unicorn as a congenital deficiency anemic challenger, the day after tomorrow could not compete with China mobile, just struggling on a lifeline, for the last a lit tie piece of cake ? China mobile accounted for 68 per cen t of the mobile market in 2006, and its high-margin customers were firmly in the net? Other operators, especially electric confidenee itch, suffer from national regulation policy constraints, strong make not to come out, watching the market cake is moved between nibbled away, finally can only shoot some policy to come up with a backward technology, disguised as a cordless telephone is like out stealing eating melted innumerable cakes on the market, but better than unicorn congenital deficiency of its survival difficult, difficult to take on the role of preemption market cash cow. The mobile oligopoly's advantages are clear, the market is getting more and more back in the past, and the mobile has grown up and the other operators have been forced to breathe. Countries sit not to live, the use of the issuance of 3 g licences, prepared to sacrifice up the restructuring of the standard, and the market rumors, fixed-line operators seem to see the dawn of the first line of dawn. Who will be the last beneficiaries in this coming out of the market, and who is the balance of policy? Perhaps a rise or fall in the stock market reflects better policy? What is China t