国际市场营销 Mcdonald27s 分析.ppt

Pricing goals High quality, high service level The product possesses the market Credit possesses market Maximize market share The competition oriented pricing method Using the relationship between price and value, discount pricing Lower prices Relative cost advantage The same value of commodities Lasting economic strategy Profits to the promotion Cut prices more than 30% "Good luck McDonald's "McDonald's every-day bargain store " * Mcdonald’s The speaker:严玉婷 McDonald's Corporation McDonald's Corporation is a large fast food chains, mainly sells hamburgers, French fries, fried chicken, soda, ice cream, salad, fruit, with more than 32000 fast food restaurants, distributed in 121 countries and regions. The reason why McDonald's decision to enter the Chinese market After McDonald's achieved a huge success in the United, China's economic globalization process, speed since 1970 to the overseas market actively. China's reform and opening, give many convenient to the McDonald's enter the Chinese market in national policies. For McDonald's, China is a great attractive markets. China's huge population base, modern life style and fast growing affluence people make China to become the most potential mass catering market, Formed a huge market demand of consumption of fast food. Overseas markets to total market share of MCD In the 1870s，the Fast food giant McDonald's hobbled to the global development quickly and it has already developed into a worldwide multinational company. It has been selling goods in 73 countries currently and 45% of the business income is from overseas business . McDonald's in the various countries the number of stores The distribution of McDonald's in China The analysis of target group McDonald‘s ：To young, vibrant for appeal ，and hope to provide a relaxed dinner environment. McDonald‘s customer groups are mainly young people .Yo